Phil Schiller turns the stage over to Apple’s Scott Forstall to talk applications. Forstall starts by saying that Apple’s initial strategy of enabling iPhone apps through Safari has been a hit.

Facebook has a great iPhone Web app, and so does Bank of America.

“But today, what I really want to tell you about is the native iPhone SDK.” Starting today, the APIs and tools that Apple uses to build apps will be available to all developers.

read it all here pcworld.com