What’s a name worth?

To find out, Cisco Systems and Apple may spend millions of dollars in a high-stakes legal battle—and the winner could walk away with the rights to the name iPhone.
In a lawsuit filed Wednesday, Cisco asked a judge to forbid Apple from using the name iPhone, a Cisco trademark since 2000. The case hinges in part on whether Apple’s phone—unveiled Tuesday to much fanfare—could confuse shoppers looking to buy Cisco’s iPhones.

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