A iPhone focused LandRover campaign powered by San Mateo based mobile advertising startup AdMob has seen some interesting results (video demo above).
AdAge has some details on the campaign here, but I obtained some raw figures from AdMob. Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page.
check it out techcrunch
| Minutes Per Month | 2 Year Total | Avg Per Month | Avg Per Minute | |
|---|---|---|---|---|
 |
450 | 1268 | 53 | 0,12 |
| 900 | 1593 | 66 | 0,07 | |
| 1350 | 1918 | 80 | 0,06 | |
 |
75 | 846 | 35 | 0,47 |
| 200 | 1007 | 42 | 0,21 | |
| 400 | 1168 | 49 | 0,12 | |
| 600 | 1330 | 55 | 0,09 | |
| 1200 | 1652 | 69 | 0,06 | |
| 3000 | 2620 | 109 | 0,04 | |
 |
100 | 1575 | 66 | 0,66 |
| 200 | 2055 | 86 | 0,43 | |
| 1000 | 2535 | 106 | 0,11 | |
 |
120 | 1575 | 66 | 0,55 |
| 360 | 1815 | 76 | 0,21 | |
| 600 | 2295 | 96 | 0,16 | |
| 960 | 3255 | 136 | 0,14 |
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