Sports Car Challenge for iPhone, iPod touch and iPad continues the successful ad game partnership of Fishlabs Entertainment and Volkswagen (China). Merely two weeks after its initial release on the App Store, the premium racing game, which allows the user to take place behind the steering wheel of an Audi TTS Coupé, Bentley Continental Supersports ISR, Bugatti Veyron 16.4 Grand Sport, Lamborghini Gallardo LP570-4 Superleggera, Porsche Cayman R or Volkswagen Scirocco R, already generated more than 1.5 million downloads and 15 million minutes of brand engagement.

Yesterday a new update for the game has gone live and it not only includes a couple of minor improvements, but also adds a whole bunch of new features, all of which have been requested by the community. On the track, an animated driver and two new camera perspectives, namely a 1st person cockpit view and an additional exterior view, add a whole new level of realism to the high-speed racing experience and the enhanced controls make for a more smooth and sensible handling of the cars. And in the showroom, you can now also check out the classy interiors of all six super sports cars in full detail via the newly added 360° panorama view.