The Times has published an in-depth look at the deep competition between components vendors to persuade Apple to use their products within the iPhone.
The report, ‘The battle for the heart of the iPhone’ states the evident reality that technology firms know that getting their parts used in Apple’s must-have mobile phone will be good for business and revenue.

read it here macworld.co.uk

Apple have described most free mobile phones as worthless and are convinced people will pay at least $500 for the iPhone in a statement this week.
Apple Chief Operating officer Timothy Cook was discussing the price of an iPhone at a tech conference in Las Vegas and was scathing about the phones being handed out for free in the US.

read it here mad4mobilephones

The first arrival date, of my ordered Apple TV was this saturday 3 March. Now the web store is showing me: expected arrival date is 2 April. For me this is not just a half month delay, no it is an awfully long full month of waiting and waiting and waiting.

platinax has more details;
Apple Inc., has delayed the launch of its Apple TV set-top box until the middle of March. The device, which will cost around £199, was expected to be available in the US in February. The company has not given a reason for the postponement.

read it here platinax.co.uk

Goldman Sachs is positive on Apple (NasdaqGS: AAPL) after a recent handset branding survey conducted in the US, UK, China, and India. Even with the survey having taken place prior to the announcement of iPhone, there are four key positive takeaways for Apple.

read it here yahoo

In a sign that this was either a deadly dull Oscars ceremony—do we really need to take up about four hours of air time to come to the conclusion that The Departed was a pretty good movie—or that Apple needs to ship something, anything, even if it’s just an Apple-branded mood ring, Apple’s iPhone teaser ad has been viewed and reviewed more thoroughly than the Zapruder film.

read it here macworld

It seems that a common theme in dialog regarding the iPhone has become, “I’ll wait for version 2, thank you very much.” The sentiment makes sense in some ways; after all, the first-gen model lacks key goodness (3G radio, open platform, removable battery), not to mention the fact that companies frequently fail to get the first version of anything perfectly spot-on.

read it here engadget

A new report by Compete Inc. has surveyed 379 shoppers and has discovered people are willing to pay from US $200 to $299 for the phone Apple wants to charge you $500 for. Will Apple have to drop their prices?

read it here itwire

Apple will use the Academy Awards show on Sunday to feature a new teaser advertisement focused on the iPhone, Macworld has learned. The new ad was described as being made for the Oscars, although no further details on the content of ad were available.

read it here macworld

The battle over the iPhone trademark? Resolved. John Chambers? Still alive by all accounts. Steve Jobs? Relaxing to the soothing sounds of Bob Dylan. But while this fixes the trademark issues, another theater of operations is still active: the Intertube.

read it here macuser

Everybody is writing about it, finally we can take a deep breath because this also means that I can keep my site like it is. Good news after all.

read it here slashdot.org